Our values
At Végétalement, our values are not marketing statements — they are lived choices. They guide how we formulate, how we work, how we serve, and how we exist in the world.
We believe beauty is deeply connected to health, integrity, and the living world around us.
At Végétalement, our values are not marketing statements — they are lived choices. They guide how we formulate, how we work, how we serve, and how we exist in the world.
We believe beauty is deeply connected to health, integrity, and the living world around us.
PLANTS FIRST, ALWAYS
Plants Are the Intelligence
We believe plants are not an alternative — they are the original source of beauty, care, and transformation.
Our formulations and rituals are guided by botanical intelligence, using flowers, leaves, roots, fruits, and plant extracts wherever possible — without synthetic shortcuts or chemical substitutes.
Plants are not a trend for us.
They are the foundation.
NO COMPROMISE, NO CONCESSION
Integrity Over Convenience
We choose the harder path when it aligns with our values.
That means:
- no unnecessary synthetics
- no greenwashing
- no compromises made for speed, trends, or mass production
Every choice is intentional — even when it takes longer, costs more, or limits scale.
Plants are not a trend for us.
They are the foundation.
LOW-TOX IS NON-NEGOTIABLE
Respect for the Body
We believe what we place on the scalp matters.
That’s why we consciously avoid harsh chemicals known to disrupt the body, irritate the scalp, or compromise long-term health — for our clients, our team, and our community.
Low-tox is not a buzzword here.
It’s a responsibility.
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BETTER FOR YOU
Low-tox, plant-based formulations designed to respect the scalp, the body, and long-term health — for both clients and stylists.
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BETTER FOR THE PLANET
Botanical ingredients, mindful sourcing, and reduced chemical impact — supporting ecosystems, soil health, and a more sustainable beauty industry.
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BETTER BY DESIGN
Professional results achieved through intelligent formulation, expertise, and intention — not harsh chemistry or shortcuts.
PROFESSIONAL RESULTS, NATURALLY
Beauty Without Sacrifice
We refuse the idea that choosing plants means accepting lesser results.
Our mission is to create botanical hair colour and treatments that perform, meeting the expectations of beauty professionals and conscious clients alike.
Results and respect can — and should — coexist.
SUSTAINABILITY WITH DEPTH
Beyond the Label
Sustainability is not a badge — it’s an ongoing commitment.
From ingredients to packaging, from waste reduction to mindful sourcing, we continuously evaluate our impact and seek better ways forward.
Not perfect.
But honest, evolving, and accountable.
« Our values are an invitation to experience beauty differently.»
RITUAL OVER ROUTINE
A Different Relationship with Beauty
We believe hair care is not something to rush through.
It’s a ritual — a moment of connection, presence, and nourishment.
Whether in-salon or at home, our approach invites you to slow down, tune in, and care with intention.